About
Built with love for small business.
Small businesses run local economies. They deserve the intelligence big companies take for granted – sized for Main Street, and priced so every business can have it.
- Founded
- 2026
- Headquarters
- Chicago, IL
- Built for
- Small businesses and the partners who back them
Why we exist
Enterprise tools, shrunk down, don’t fit.
Most business software was built for big companies and then made smaller. Small businesses end up priced out, overwhelmed, or stitching together apps that don’t talk to each other.
- An owner shouldn’t need five subscriptions and a shoebox of receipts to know which product pays the rent.
- A community lender shouldn’t wait weeks for a spreadsheet to see how a borrower is doing.
- A chamber or SBDC shouldn’t have to prove its impact with a year-end survey and a pile of sticky notes.
What we’re building
The intelligence layer for the small business economy: one live model of each business – what it sells, what it costs, what it keeps – that the owner works from, and the partners who back it can see, with the owner’s permission.
What guides us
Fair, by default.
Built with love
Every feature is made with real care for the people who use it.
Build with, not for
We don’t guess what owners need. We sit with them, build it together and keep listening.
Fair by default
Clear pricing, no hidden fees, no feature tiers. If it isn’t fair for the smallest business, it isn’t fair.
Radical simplicity
Powerful doesn’t have to mean complicated. Anyone should be able to use it on day one.
Impact over optics
We count businesses grown, capital unlocked and communities strengthened – not vanity metrics.
Stronger together
Small businesses thrive in networks. We connect owners, lenders and the organizations that back them.
How we got here
From kitchen-table talks to a live model.
2024
The idea
Conversations with owners, lenders and community organizations kept finding the same gap: scattered tools, unfair pricing, and nothing built around how a small business actually works.
2025
The foundation
We designed the model underneath – every product, cost and margin in one place – and the modules on top of it, AI-native from day one.
2026
All Fair opens
The platform opens to small businesses, and to the lenders, chambers and SBDCs that back them.
The people
A small team, close to the counter.
We’re builders, designers and problem-solvers who think the best tools come from time spent with the people who use them – at market stalls during the rush, with lenders stuck on opaque borrower data, with program managers proving impact from spreadsheets.
That’s who we build for. And we’re just getting started.
Build it with us.
Run a small business, or back the ones that do? Pick a plan in a minute – or see it for a business like yours first.